Software & web development · El Paso, TX

Software that runs your business.

We design and code websites, web apps and the systems behind them: online stores, product builders, memberships, payments, customer portals and admin dashboards. Frontend, backend and everything in between, built by one team in El Paso for businesses in El Paso, Las Cruces, Juárez and across the United States.

Start a project Real platforms, running today.

Front to back

design, frontend and backend

Live

platforms taking real payments

EN / ES

bilingual when you need it

Work

Real platforms, running today.

Three systems we designed, coded and launched. Each clip is recorded from the live site.

Membership & payments platform

Torque Baseball

The full system behind an El Paso baseball and softball academy. Families sign up and pay online, athletes check in at the door, and coaches run the business from one dashboard. The public site runs in English and Spanish.

Online memberships with recurring Stripe billing, coupons and sibling discounts
Digital waiver signed before checkout
QR check-in that updates the front desk in real time
Events and RSVPs, lead pipeline and a retention dashboard for the owners

Stripe
Supabase
Clerk
Realtime
Bilingual EN/ES

Visit the live site: torquebaseball.us

E-commerce & product builder

Tippin' Cowgirl

An online store with a custom hat builder for El Paso's first Hat Bar. Shoppers pick a felt and a color, then stack feathers, cords and brim buds. The hat and the price change with every choice, and the order goes straight to checkout.

Visual hat builder with real product photos
Live price that updates as you build
Cart, size guide and Stripe checkout
Built for phones first, where most shoppers buy

Product configurator
Stripe
Cart & checkout
Mobile-first

Visit the live site: tippincowgirl.com

Showroom, drops & admin platform

Molon Labe Firearms

A showroom and sales platform for a licensed firearms dealer in El Paso. It opens with a first-person intro game, checks age before entry, and shows inventory and limited drops that the owner updates from his phone. Payments, orders and in-store sales all live in one private admin portal.

First-person intro game with a discount reward
21+ age gate and the legal disclosures the processor requires
Inventory, apparel with sizes and limited drops
Authorize.net payments and an owner and manager admin portal

Next.js
Supabase
Authorize.net
Admin portal
GA4

Visit the live site: molonlabeguns.com

What we build

From the first page to the back office.

Websites & landing pages

Fast, mobile-first sites that turn visitors into calls, bookings and sales, and show up on Google and AI search.

Web apps & customer portals

Logins, accounts and dashboards where your customers book, pay, check in and track their orders.

E-commerce & product builders

Online stores, product configurators and checkouts built around how your customers actually shop.

Admin dashboards & internal tools

One place for your team to run orders, schedules, inventory, leads and reports instead of scattered texts and spreadsheets.

Payments, memberships & bookings

Stripe and Authorize.net checkouts, recurring billing, coupons, waivers and appointment systems.

Integrations & automation

Connections to Google Sheets, email, CRMs and AI, so leads, receipts and follow-ups happen on their own.

How we work

Built around how your business runs.

01
Map the business
We look at how you sell and operate today, and find what software should take off your plate.
02
Design the experience
Screens and flows for your customers and your team, approved before a line of code.
03
Build and connect
Frontend, backend, database, payments and integrations, tested on real phones.
04
Launch and grow
Analytics, SEO and training for your team, then we keep improving what the numbers show.

Our stack

Modern tools, chosen for each job.

Next.js
React
TypeScript
Node.js
Supabase
PostgreSQL
Stripe
Authorize.net
Clerk
Vercel
Three.js
Tailwind CSS
Google Apps Script
GA4
AI APIs

Good questions

How much does custom software cost?

It depends on what it needs to do: the number of screens, user types, payments and integrations. We scope every project and send a clear proposal before any work starts.

How long does it take to build?

A website usually takes a few weeks. A platform with payments, accounts and an admin portal takes longer. You get a timeline with milestones in the proposal.

Do I need a website or custom software?

If you need people to find you and contact you, a website is enough. If your customers need to buy, book, pay or log in, or your team runs the business from spreadsheets and texts, that is when custom software pays for itself.

Can you connect it to the tools I already use?

Yes. We connect payments like Stripe and Authorize.net, Google Sheets and Gmail, analytics, CRMs and AI tools, so your data ends up in one place.

Can it be in English and Spanish?

Yes. We build bilingual sites and apps for the El Paso and Juárez market, set up so Google shows each language to the right people.

Who maintains it after launch?

We can keep running and improving it for you, or hand it over with what your team needs to manage it day to day.

Let us build the system your business runs on.

Tell us what you want to build. We reply within one business day.

Start a project

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